Most developers and product managers usually focus on the product definition and requirements when developing a product. This is what they are supposed to do, build the product. So, what is the connection between Brand Identity and digital development? Why should developers, product owners and project managers care about Brand Identity? The hi-level answer is […]
When you’re starting a journey with your business, you must develop an aesthetically looking design. You may even find the perfect one for your brand and see good results for a while. Yet, that particular design doesn’t have to live forever in your brand. Trends in the industry change, your potential customers evolve, and you […]
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