Most developers and product managers usually focus on the product definition and requirements when developing a product. This is what they are supposed to do, build the product. So, what is the connection between Brand Identity and digital development? Why should developers, product owners and project managers care about Brand Identity? The hi-level answer is […]
In high school, standing out was the last thing most people wanted to do, for in doing so meant risking getting made fun of; or worse, getting hung upside down from the flag poll. In business, it is the exact opposite. Everyone is trying to stand out in order to capture new business opportunities. Every […]
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