In this month’s ScreamingBox Technology and Business Rundown podcast, we get into a detailed conversation about how businesses can convert incoming website traffic into customers and sales.
Our guest this month is James Hipkin from Red8Interactive. In this podcast, our host Dave Erickson and Botond Seres look to James to explain the ins and outs of website traffic conversion and digital marketing in ways that will make sense to all those listening.
James has worked in Marketing and Advertising for almost 40 years, with clients such as Sprint, Apple, Nestlé, and Toyota. He never loses track of what’s important and he believes that when done right, Marketing creates value for customers as well as the business. Today, James is passionate about websites and helping the rest of us understand online marketing. His clients value his jargon-free, common-sense approach.
In this podcast we answer website traffic conversion questions such as: How much time does website content have to hook the visitor? What are the most important things to have on your landing pages? What are some of the realistic goals and priorities that a business might have for their website traffic? When building or putting together the concept of your website, should you use a copywriter? What is the difference between conversion versus confirmation? What are the different types of call to actions? How would you categorize call to actions? How do you gamify the experience for visitors? What is the Website Marketing Funnel, and how is it different from the Sales Funnel? What are website traffic micro transactions and how do you use them?
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