CEO MESSAGE – February 2021

Dave Erickson, Thursday, February 21, 2021

It’s hard to believe that the first month of the year has already passed, it went so fast. So far, 2021 has had a good start with a couple of new clients, as well as starting several important internal programs for sales, marketing, and accounting.

As 2021 starts, there are a few trends that I think will become more important and play a significant role in the type of work and projects that will be done by Digital Agencies like ScreamingBox:

5G is going to play a more important role in mobile development this year, and will mark the beginning of a more connected world. With remote workers needing more data transfer capabilities and better and higher quality mobile communication platforms, 5G is going to be needed more and more in mobile app development.

Personalization is a trend that is going to dramatically impact web and mobile apps that are focused on eCommerce purchases and media downloads. Consumers are overloaded with options and products, so instead of showing every item to consumers personalization would cut down the options to target exactly what they are looking for and personalize the shopping experience. According to Gartner, in 2021 we will see more smart personalization engines used to recognize customer intent, which will enable digital businesses to increase their profits by up to 15%. 

Technology is no longer something that is a business luxury or gimmick. Having the latest technology for your digital products and operations is critical for achieving business growth. Time-saving digital tools are making it possible for businesses to accomplish more with fewer resources. With improved efficiency, growth becomes more attainable for companies of any size business. One-to-one marketing is now a reality thanks to the combination of rich, contextual data, AI, and data technologies, which businesses are going to demand as part of their digital product development.

Data control is quickly becoming one of the most demanded requests by consumers from online businesses. GDPR in Europe and now CCPA in California are just the start of data regulation and privacy; and country, state, and city governments around the world are making new data privacy and control regulations due to the demand of consumers. This is going to create big challenges for businesses of all sizes; but data control and privacy is no longer going to be an option, it will be a requirement. ScreamingBox is a GDPR compliant Digital Agency, and as such we have the knowledge and experience to build data control and compliance into the products we build for our clients.

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